If you've ever taken the effort to learn how to market your work, the first thing the experts will tell you is that, instead of talking about how it was made, you want to talk about your "why." Essentially, they suggest that if you communicate the purpose behind your art, it will resonate with people who share those values, and you'll have an audience of people who will connect with your work and want to own it.
Which sounds great, but for one problem.
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